Trust, reputation and a unique value proposition. These are often touted as the hallmarks of brand equity. In this article, executive coach, leadership & talent strategist, and founder / managing director of People Shop in Cape Town, Chantal Kading, seeks to elucidate some of the strategies professionals use to build their equity. As a strategy […]
Personal Brand Equity as a Strategy for Success Read More »
By Sarah Scudder, President and Chief Revenue Officer, Real Sourcing Network Tail spend presents a classic Catch-22 for sourcing and supply chain professionals: bringing tail spend under professional management can produce direct cost savings, but it can also lead to higher indirect procurement costs…
How print e-sourcing helps solve the tail spend Catch-22 Read More »
By Sarah Scudder, President and Chief Revenue Officer, Real Sourcing Network Every year, companies spend billions on packaging for their products. According to a recent research report by Smithers, the value of the global packaging market was $917-billion in 2019. It will grow to $1.05-trillion by 2024. The cost of packaging depends greatly on the
E-Commerce growth makes effective packaging procurement critical Read More »
By Sarah Scudder, President and Chief Revenue Officer, Real Sourcing Network In 2020, the World Federation of Advertisers (WFA) published an important report on the current state of marketing procurement. This report is part of an ongoing initiative called Project Spring that is being led by the WFA Global Sourcing Board. The Project Spring initiative’s
Demonstrating the value of marketing procurement Read More »
This was the finding of Scopen Africa, whose information – obtained from the Agency Scope 2017/2018 study – indicates that 54% of advertising and media agency negotiation processes are led by marketing, while in 41% of those processes both parties (marketing and procurement) are present. The study also found that 63.7% of marketers are influenced
Understanding the role of Procurement will help agencies secure more client wins Read More »
The digital marketing category has opened businesses up to new opportunities and challenges. While marketing now has the capability to reach more customers, procurement now has the numbers and visibility of the supply value chain for the marketing category. However, the digital revolution has also handed the procurement function a chance to reset historical squabbles
Frenemies – making ‘cents’ of advertising spend Read More »
