The rise and rise of customer centricity in SCM
Barloworld’s 2014 supplychainforesight Survey highlights the growing importance of educated, empowered and connected consumers – and how the demand for personalisation is driving complexity and competition in the supply chain, Tech-Pro tells SmartProcurement. Today, the demands of ‘information-enabled’ consumers fuel a highly competitive global economy. To prosper, supply chains need to identify, understand and […]
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